call the local newspaper and offer to give tips on Christmas light safety, ladder safety and roof safety for a christmas light installing article of someone will write it. call the local TV news and ask them if they want to run any stories on Christmas lights or outdoor decorating. do this at least once every 3-4 days. think of one of your customers that would love to talk about you and why they hired someone. call your local Christian radio station and ask them if they would like to run a promotion with folks sending in letters telling why thier family should get thier home decorated for free on the 14th of December. You can use the inventory left, remainder of c-9s or a few light links here and there, and you maybe get another article in the paper. you are really only out the labor to put them up and down and you are renting the product for free you had laying around anyway. same deal, Dec 14th, different direction- contact the local VFW for trying to find a military family that has a husband deployed overseas and you can put up lights for wife and kids. again, get local help from newspaper or tv asking folks to write letters withtheier story , and let the VFW choose who gets it, so it does not appear you are biased one way or other, and further, the folks who do not get chosen don't blame YOU. again, rent product for free that you had laying around anyway, and you are only out your labor. In the newspaper, give them a press release that is stating you are sponsoring a local outdoor Christmas Decorating contest and have folks submit entries with you being the judge, and let the prize be a huge 7 foot wreath, or HBL personalized light pole ( get a custom sign that says "Christmas light winner 2010 - thier name), or some large item, This would cost you a couple to a few hundred bucks, but again, gets you in the paper, gets all the Christmas crazies sending you pictures, letters, and you never know, they might buy stuff from you later. maybe even stretch out the publicity by announcing finalists in the paper or on the news and letting folks vote by phone or email to get the public involved. you have to get thier name and address to confirm they are a real voter and not just padding the vote, and those names become a data base of folks who care about lights or know someone who does. florists and interior decorators, and decorator shops can be a source for folks looking to do outside decorating. they need your full color tent business cards with 3 photos of jobs with lights on them from HBL or preferably your own.