Mailing postcards: One round or two?

jequigle

LawnSite Member
Location
Kingston, NY
I have my postcards I will be mailing out the first week of February but I was wondering how many of you who do mail out postcards send out 2 rounds of postcards? Say I mail some out the first week of February and again to the same houses the first week of march?
 

weeble67

LawnSite Senior Member
Location
Defiance Ohio
I once read a study that says it takes 6 times of seeing your advertisements before it sticks in their head. That being said I'm thinking you should not mail it out 6 times. But I have had customers call me after the first mailing. I have had better luck the second time. Older people hold onto your postcard. I have had a couple calls a year from people who show me a couple year old card where they have kept it incase they need something done later.
 

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