Mailing postcards: One round or two?

Discussion in 'Business Operations' started by jequigle, Jan 17, 2012.

  1. jequigle

    jequigle LawnSite Member
    Messages: 236

    I have my postcards I will be mailing out the first week of February but I was wondering how many of you who do mail out postcards send out 2 rounds of postcards? Say I mail some out the first week of February and again to the same houses the first week of march?
  2. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Messages: 10,737

    im planning two rounds. pretty much same time frame as yours
  3. srl28

    srl28 LawnSite Bronze Member
    Messages: 1,177

    Repetition in advertising is key. The more the better within reason.
  4. weeble67

    weeble67 LawnSite Senior Member
    Messages: 286

    I once read a study that says it takes 6 times of seeing your advertisements before it sticks in their head. That being said I'm thinking you should not mail it out 6 times. But I have had customers call me after the first mailing. I have had better luck the second time. Older people hold onto your postcard. I have had a couple calls a year from people who show me a couple year old card where they have kept it incase they need something done later.

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