For a lot of us, estimate season is right around the corner. What do you think is the MAIN reason the customer doesn't close the deal with you? Now some of you may say you are closing almost all of your estimates.... well in my opinion that's NOT good either. We get a little over HALF of the estimates we go on that we interested in servicing, but there were some years it was less than 50%. Is it price, your image, lack of experience, no salesmanship on your part... why when it's all said and done, why isn't Mrs Smith using your service?