Marketing Blitz

Discussion in 'Business Operations' started by JBLandscapes, Nov 14, 2009.

  1. JBLandscapes

    JBLandscapes LawnSite Member
    Messages: 4

    I'm a new business and I'm looking to do a huge marketing blitz. Just wondering what is the best ROI in marketing? Any other ideas to get things moving as quick as possible? Any help would be much appreciated!!
  2. topsites

    topsites LawnSite Fanatic
    Messages: 21,653

    I think you'll need to be considerably more specific...

    Because the best ROI is obviously 100% :laugh:

    Now probably the best one-size-fits-all advice I have ever heard, followed, and found it to be true...
    If I had to pick just one piece of advice over any other when I first started, if all I was allowed was one helpful bit?

    That would be the saying "Just do a good job."
  3. lukemelo216

    lukemelo216 LawnSite Bronze Member
    from ...
    Messages: 1,267

    thats 100% true. Also dont just do like one thing to market. Do many things. It will put your name out in more places reach more people and cause people to see your name more often. Dont do the simple and obvious ones. I do postcards, door hangers, news paper, bulletins, then jobsite signs. and rotate them keep track of what your return is so you can do more of one thing than another when its not working.
  4. dabears63

    dabears63 LawnSite Member
    Messages: 10

    We have done well with door hangers, do yourself a favor and spend the money for nice color flyers. My wife has been great about passing them out; she can to 100 to 150 in an hour. Also when we are slow I will have my guys pass them out to the houses around our current customers. Face Book and twitter have also been good as long as you have a professional website. We have mailed post cards with very little results. We plan on doing some newspaper and maybe some radio in the next year so we will see how that goes.
    The best has been word of mouth; most of my new customers have come from current customers. It’s free and very reliable, do a great job and people will tell at least 2 friends. Do a poor job and they will tell everyone. Also keep yard own yard immaculate, I have a yard sign in my yard stating “This yard maintained by Creative Curb Appeal”. There are 26 houses on my street, we service 12 of them.
  5. dabears63

    dabears63 LawnSite Member
    Messages: 10

    Sorry I meant to say "Also keep your own yard immaculate”.
    One to many Coronas.
  6. Josh.S

    Josh.S LawnSite Bronze Member
    Messages: 1,085

    How do you figure the best ROI is 100%???

    Normally when marketing we are looking for a 10 to 1 return. That is 1000%.
  7. dabears63

    dabears63 LawnSite Member
    Messages: 10

    We are really doing terribly something wrong.
    All you guys who are getting $1000 back for every $1 spent on marketing
    (1000% return on investment) or even $100 back for every $1 spent (100% ROI), please tell us what you are doing.
    We can all retire in a year or 2!
  8. Josh.S

    Josh.S LawnSite Bronze Member
    Messages: 1,085

    Take $1 and times it by 1000%. That is $10.

    1000% = 10 in decimal form

    You have to convert to decimal form before multiplying

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