Marketing From Global Business Consulting

Discussion in 'Business Operations' started by brentsawyer, Dec 21, 2003.

  1. brentsawyer

    brentsawyer LawnSite Senior Member
    Messages: 663

    Found this, thougt it was interesting and some of you might want to check it out. Had to cut some out way to long to post b/c 10,000+ characters. More/Rest is at

    Business Marketing

    Marketing is anything you do in order to get potential customers to contact you to cause a sale. Marketing is one of the most complicated areas of business. There are many marketing strategies, methods and vehicles to market your business. There are so many marketing methods even some business professionals have a hard time figuring out a cost effective marketing strategy. Good marketing strategies need to change as the industry your business is in changes. Good marketing plans take advantage of new marketing trends and new marketing methods that will enhance your marketing plan. Your marketing plan needs to change to adapt with ever changing customer-buying habits. Usually a combination of marketing methods is needed to assure your success.

    Creativity, Consistency & Continuity are the keys to sustained marketing success.

    Your company's marketing strategy needs to begin with marketing research. In order to have a responsive cost efficient marketing campaign, you need to do specific market research. Market research begins with knowing who your customers are and where they are located. You must now how to identify and qualify your potential customers and know why they buy your products and services. You also need to analyze your competition and determine where your products and services fit into the market in relation to theirs. You need to know everything about the industry including trends and growth. If your research is not accurate your entire marketing strategy and marketing plan will not be correct and your marketing campaign will not be effective. This will certainly have an adverse effect on your bottom line.

    A good marketing plan is crucial. Your marketing plan will show you what needs to be done in order to achieve your sales objectives and goals.

    Almost everything in your business relates to marketing, including customer service. Marketing also includes public relations as well as media relations.

    Business cards are by far the oldest and one of the most effective means of marketing.

    Direct marketing includes direct mail, telemarketing, newsletters as well as door hangers.

    Newsletters can be an effective marketing method if used correctly with the proper content.

    Creating your website is just the beginning of internet marketing. Having a great website that no one can find does you little good. Internet marketing also includes email marketing, emarketing, online advertising (such as web banners), internet directories, website marketing, search engine marketing and many other online marketing methods. Newsgroups and chat rooms can also be used for marketing. Permission based marketing is another useful online marketing method. In order for you to have an effective internet marketing campaign you need to be familiar with terms such as CTR (click through rate), CPA (cost per action), CPC (cost per click), banner ads, website usability, unique visitors, stickiness, sponsorship, reciprocal links, RON (run of network), ROS (run of site), PPL (pay per lead), PPS (pay per sale), pop up ads, link popularity, keyword marketing, frequency cap, and linking strategies.

    Marketing includes all kinds of advertising including radio, TV, newspaper and magazine ads & billboards. Advertising also includes building and vehicle signage. One of the newer forms of advertising is paying for ads on ezines (online magazines)

    Seminars can be used to market your products and services.

    Your marketing strategy, marketing plan and implementation plan need to be precise in order to reach your target market and increase your sales.

    You need to be aware of the latest marketing trends in order to increase your marketing results.

    The types of marketing methods continue to grow. Viral marketing, Affiliate marketing, Association marketing, Event marketing, Entertainment marketing, Sports marketing, Behavioral marketing, Cause related marketing, Network marketing, Survey marketing, and even more.

    The infamous MLM (multilevel marketing) method seems to take on a life of it's own, even though it is usually short lived and is fraught with legal difficulties.

    There are so many types of marketing; it is no surprise that finding the best combination to suit your needs is difficult and requires the skill and experience of a marketing specialist.

    You should always be aware of your customer acquisition cost.

    Guerilla marketing has been around for a long time without the fancy name. Guerilla marketing is simply finding ways to market your business with very little marketing money. Small business is faced with this dilemma almost all the time.

    Product and service promotions are a common marketing approach. Marketing can be achieved by giving something away using a free drawing (sweepstakes marketing). Coupons, rebates and discount books are all effective marketing tools.

    Marketing can be as simple as putting a marketing message on your telephone "On hold" system, or as complicated as writing a book (book marketing).

    Press releases are a reasonably inexpensive marketing method.

    Marketing can be more cost effective using partnerships if you can find partners that are a good match.
  2. precisioncut

    precisioncut LawnSite Senior Member
    Messages: 653

    great info
  3. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Messages: 4,040

    Thanks Brent!

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