I need everyones Marketing plan ideas/opinions for Lawncare start-ups. The question focus is on how to best market your business to obtain NEW clients and not on retention. Factors I am looking at are bang for buck, time expenditures, branding, legal considerations, rapid establishment of client base, stickyness, demographic targeting stratagies, which clients to focus on during the first year of ops to name a few. Please try and organise your replies in the manner you feel would be most productive for a new business. i.e. MY TOP TEN FROM LEAST EXPENSIVE TO MOST EXPENSIVE 1:door hangers 2: parking lot winshield advertisments 3:door to door one on one sales 4:road signs 5:buddy advertising 6:event promos 7:services trade 8:newspaper ads 9:target demographic magazine/newspaper publication 10: phonebook MY TOP TEN MOST EFFECTIVE 1: phonebook 2:newspaper 3:target publication 4:radio ads 5:television ads 6:airplain skywriting 7:goodyear blimp 8:aol ads 9:search engines 10:cash payment and services discount for referals We have had talks about various methods before but I would like to know which ones to utilize for a startup in these two formats and im sure alot of others would also. Thanks for the help!!