Marketing to Multi-Million Dollar houses?

Discussion in 'Business Operations' started by KINGjosh, Feb 7, 2005.

  1. captaingreen

    captaingreen LawnSite Senior Member
    Messages: 471

    ROTFLMAO Ya it is pretty funny when someone makes an a$$ of himself when trying to make an a$$ of someone else, priceless........... :rolleyes:
  2. JustMowIt

    JustMowIt LawnSite Senior Member
    Messages: 367

    All the addresses for those homes can be located on the county tax website. In our area the site is, this is where we locate the lot sizes for pricing & you can input a street name & it will give all the house numbers that correspond with that street. You can put together a mailing for all these homes that are occupied.
  3. KINGjosh

    KINGjosh LawnSite Senior Member
    Messages: 531

    Oh I assure you that when i mail them something all the proper spell checks will be taken. When i type on this site i dont care about puncuation, spelling, capitalization, or proper grammer. I didn't take it as an insult by the way.
    Thanks to every ones replies, i think i am going to bs with the front gate and find out at least the street name so i could start my mailings. Anyone deal with very wealthy poeple and how are they?
  4. Littleriver1

    Littleriver1 LawnSite Senior Member
    Messages: 811

    I thought to point in a gated community was to keep riff raff like us out. Find out who is doing the lawn installation and try to get him to help you out.
  5. MMLawn

    MMLawn LawnSite Gold Member
    Messages: 3,569

    We do the homes of a couple present NFL Players and a couple former ones, a former NBA player and several older and very weathly business owners and actually they are some of our best clients.
  6. Mower63

    Mower63 LawnSite Member
    Messages: 65

    Good luck on the mailings...let us know how you do. Frankly I've had zero success with mailings to high-end property owners. I have some accounts in Manalapan (you should know where that is) on the ocean. All of these were through referrals and networking with real estate agents, property management companies and the like. Gated communities are tough to get into...I agree with comments about contacting the builder/developer. Usually they act as the HOA/POA president until enough of the home owners move in and elect a board.

    I also suggest you educate yourself about HOAs / POAs in Florida so you understand how the process of the board works, how they budget for services, etc. It would help you out.

    BTW, I understand you spell check etc when dealing with customers. However I'd suggest you make it a habit to ALWAYS conduct yourself in a professional never know when your next contact with another person is going to be the one that brings you $$$. Not a dig, just an observation.

    Good luck.
  7. GarPA

    GarPA LawnSite Silver Member
    from PA
    Messages: 2,585

    Good advice Mower63 gave you. I consider myself to be a very good speller but occasionally I still send something out to a customer or prospect with errors. Often it's because I leave out a word in a sentence, or I spell the word right but its the wrong word for that sentence. Spell check does not help in these 2 scenarios. First impressions are VERY important when the first contact with your company occurs and so you can't be too careful with your documents. I will sometimes have my wife read a proposal because I am "too close" to the document and sometimes don't see the error when I proof it.
  8. YardPro

    YardPro LawnSite Gold Member
    Messages: 3,570

    no problem,
    i was not cracking on you at all. i see it must have come off that way, but that was not the intent....

    i was just pointing out that this will be very important when marketing to these people. I am a terrible speller, so i was not cracking on your spelling...
    Most realtors will probably blow you off, as they would be wasting time with you since they are not making any money from thier time spent with you.. just send them a letter, and some business cards and express your interest in the homes in this area, and ask them to keep you in mind if the buyers need help setting up services..

    most established realtors will have a short " contractor list" with people they recommend. i wouldn't try and set up an appointment with them or anything.. Might seem like an annoyance to them...

    and as for your last line... That's the only clients we deal with. 90% of our homes are $750K to $1million plus VACATION homes..
    the condo's we maintain are $180 unit $275K units..
    we will not take on a home under $500K...

    that's WHY i expressed the importance on your letters to them , have them proof read. spell checks won't catch every spelling and grammer error. (i fully realize that HERE it's not important)


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