So I've been doing this nearly 20 years. My customer base has swelled over the past few years and now it's approaching 250...(70% weekly, 30% bi-weekly)....but I've done some things over the past few years that have really helped me make the most of each day, financially, physically, and emotionally. I realize that not everyone is in a position to do all of the following, but it might be something to think about as you go forward and grow, as they can make your life much easier by streamlining your operation: * I do not make appointments or give drive-by estimates. All estimates given are accomplished by viewing lot sizes on Googlemaps or Zillow, along with a detailed description by the customer. For shrub jobs I require a recent photo sent to my email. This saves an incredible amount of time/gas. * I do not do large corners or oversized lots if I cannot use my big mower...no matter the price. The extra time/exhaustion of me and/or my crew is never worth it....neither is the dread of doing it every week. * Go through your customer list at the beginning of each year and drop the worst accounts.... Nothing is more liberating and joyful than getting rid of a handful duds that you hate doing. * The longer I do this, the more I believe that mow-and-go is the way to go: full-service (aka regular upkeep of the shrubs/weeds in beds, etc) for me, is a much tougher way to make a living. Ugly lawns mowed in 5 minutes are always preferable to manicuring a lawn in the $500,000 neighborhood. * Maximize the profits of the customers who only tend to use you in the spring/summer months by raising their prices. If they balk, drop 'em. * I don't do striping or anything extra for free. I used to think bending over backwards and going the extra mile would pay off, but ultimately in the long run it does not. The lawn guy is always expendable and/or replaceable. All that free stuff will be forgotten as soon as the customer finds someone cheaper, moves out of state or gets laid off and starts mowing it himself. * Try to keep your initial estimates reasonable so your advertising will be successful. You can always raise prices later, but a posted low cost will attract the greatest number of phone calls. * an ugly, dirty truck is fine. The neighbor to my left is an attorney....the neighbor to my right is a top executive....I'm in the middle and drive in each night with an ugly truck -- yea, it's a bit embarrassing, but I bet I make more money than both of them combined. The point here is not how you look, but how much money you make. A nice, new truck requires constant cleaning and care and costs alot more too. Your customers don't care how you look -- they care about getting their lawn cut for a reasonable rate. I do believe, however, that uniforms are important. anyway....that's my list...please feel free to add on...I'm always on the lookout for ways to make the most of my time, make life easier and maximize my profits.