I work for a landscape company who added a fertilizing division last year. Prior to coming here to manage this division, I was a ditch-digger for one of the big franchises for many years humping out $1000 - $1100+ in production (residentials) everyday. I'm planning on approaching 400 of my previous customers to try to get them to leave the dark side... I liked those guys (previous employer) and I liked working for them and feel only slightly guilty over trying to steal their customers. Is it "just business" and how aggressive should I get? I've driven around retrieving addresses and used the internet to get names and phone numbers. I've written a nice letter on why I'm better (hands down better fert., customer service, I actually have conscience, etc). I'm planning on just knocking on the door and chatting (maybe mix in a Saturday as well). I guess I'm asking if y'all think if it's acceptable to do this and if so, what other sales techniques or ideas to easier bring them over. Much appreciated.