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Most effective way to get residentials

Discussion in 'Lawn Mowing' started by LawnShark Kiley, May 11, 2010.

  1. LawnShark Kiley

    LawnShark Kiley LawnSite Member
    Messages: 24

    I know I'm beating a dead horse by asking "how do I get more clients?" But I just want to know what methods have worked the best for everybody. We have our "foot in the door" so to speak in a few neighborhoods, whats the best way to pick up more people in that neighborhood. Maybe after we get done mowing, go around and hang door hangers?

    any input appreciated, don't torch me for being a newbie
  2. ShooterK2

    ShooterK2 LawnSite Senior Member
    Messages: 815

    I've had great success this year by running a non-stop ad in our local newspaper, and by inserting a flier into the newspaper to target certain areas. I've also done well by knocking on doors and speaking directly to the homeowner.
  3. lawnkingforever

    lawnkingforever LawnSite Bronze Member
    Messages: 1,280

    Make your current yards stand out. Spend the extra time making perfect lines and trim around everything. Also edging can make a property really shine, when the others are not edged. The yards I have in developments get edged everytime and not with a trimmer. Do a good job and be patient and the work will come your way. I have 10 yards in 1 neighborhood and 5 in another. It did not happen overnight. I flyered all these areas multiple times, but very few accounts were acquired this way. It was mostly through referals and people just approaching me in person.
  4. LawnShark Kiley

    LawnShark Kiley LawnSite Member
    Messages: 24

    What about real estate properties, are they easy to obtain? Or are they a PITA
  5. cgaengineer

    cgaengineer LawnSite Fanatic
    Messages: 15,777

    PITA, what reason does a Realtor have to want to pay you for a house thats sitting earning him zero income...especially in this economy...be warned, some will also not pay. I am not saying all realtors are crooks, but some of them are.

    Is your truck lettered...like not with magnetic signs? This has gotten more people approaching me then anything I have done...not all equals work, but they know you are serious if you lettered your truck.
  6. LawnShark Kiley

    LawnShark Kiley LawnSite Member
    Messages: 24

    well for right now, all I have is a magnet. That is because its an old truck, and to be honest, I plan on getting a new one soon, so the less money I stick into it the better, ya know? Good point about realators, I was just thinking they would want their properties to look nice, but since you mention it, I guess theres no real reason they couldnt just do it themselves, I'll be careful.
  7. AllSeasonServices

    AllSeasonServices LawnSite Member
    Messages: 46

    Im on the other end of the reality opinion. That is actually where most of my maintenance has come from in two neighborhoods. I try to deal with the homeowner trying to sell the home and just use the realitor to refer me. Then ask them to refer me again to whomever is buying the house. I picked up 7 full service contracts from new owners where I was referred by the realitor,3 of which im also doing major renovations for. And ive got 2 more bids pending for new owners. Even if I dont know the realitor if I see a home with a sale sign and the landscape is unmaintained I drop a flier, If the sign says under contract, or Sold I drop a Flier. Almost every time I do this I atleast get a Phone call about pricing. Where ive had the problem was with two contractors that flip houses. Not that they dont pay they just try and beat me up on the price. I have to explain every time that the grass is a foot tall so its going to be more expensive. And I almost always get the "I can get someone for half that price" reply... I just tell them that they should go with that guy and they give me the work anyway because they are mostly just talking out there a$$ and they need it done fast.
  8. turf and snow

    turf and snow LawnSite Member
    Messages: 79

    Word of mouth is the best advertising. Do more than the customer expects and they will tell others about you and how great you are. I also give my customers a one time $30 credit for every person they refer who goes with me for at least a season. I started with 2 properties 5 years ago and am up to 95 eleven years later. I turn people away weekly because my customers keep giving out my name. In the beginning dont be too selective about the properties you service but dont work for peanuts either to land these accounts. The work will probably be hard at first but as you get larger you can be much more selective about the customers YOU CHOOSE. Hope that helps
    Last edited: May 12, 2010
  9. Lawnut101

    Lawnut101 LawnSite Silver Member
    Messages: 2,260

    I work for a really good realty company. They pay within a few days of receiving an invoice, and they appreciate a good job.
  10. fiveoboy01

    fiveoboy01 LawnSite Silver Member
    Messages: 2,988


    Word of mouth...

    People seeing me around - it's amazing how many people will approach you when you're out working. This ties in with what the guy above said, do a good job, dress clean and professional, and carry yourself with pride... People can sense this.

    For non-human contact, flyers have gotten me the best results by far. Not just any old flyer, high quality full-color on glossy paper. They cost more, but they get kept at a higher rate than the ones that get tossed in the trash immediately.

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