Starting to work on a direct mail campaign for the new year. What specials or ads have you had the most success picking up new clients? Looking for things that can get you on the property and allow your salesmanship to close the deal. I already offer a pre pay discount for the season, but thinking of short term specials to get more calls. Maybe X% off 1st application? Free soil test(always nice to give something free that ends up being a good proof of an upsale)? Guess the customer couldn't do both discounts, but maybe the choose one?