This reply to advertising does not in any way reflect any experience in lawn care. I have none, however, I am very interested in the industry and considering the possibilities. My experience is eighteen years in the manufactured housing industry where I have tired just about every form of advertising media there is. The good, the bad, and the very very ugly. I have spent thousands of dollars on electronic media (tv, radio), newspapers (display & classified), and direct mail. The most consistant responses from all forms of media, that I have tried and tested, are classified ads in as many newspapers within my market area. Unless you have very deep pockets, electronic media will not work. The important thing is that you have to be in front of the public daily for advertising to really work. When someone is looking for a product or service, your company has to be there when THEY are looking. Once your business is established, word of mouth will kick in if you provide excellent service. The old saying about word of mouth is true. Provide the client with excellent service and that client may tell one person. Provide the client with bad service and the client will tell fifteen people. Advertising is an art form in itself, and trust me, I still am working on it. Good luck with your business.