Marketing Plan for The Lawn Specialist Spring 2008: Our goal is to do nonstop marketing until we reach our goal of 55-65 residential accounts from our current 16. Ive done countless hours of research on quick ways to add customers through lawnsite.com, Greg Nelson and from talking to you guys. Heres the marketing campaign Ive come up with. Referral Letters- send a referral letter to all of our current, new and former customers. Refer a customer for a seasonal contract and get 30% off your next bill or something like that. Flyers: Well Flyer the same area every 3-4 weeks. These flyers should be full color on a ¼ of an 8 ½ x 11 sheet of card stock. Well make specific fliers that say Were mowing on your street/neighborhood so call us for a free estimate! or something like that. KC Star: $42 gets us in the paper for 7 days, Up to 3 lines of description, Ad appears in: The Kansas City Star, Online for 7 days, Up to 500 characters of description, Includes 1 photo, Ad appears on: KansasCity.com Craigslist: Its free advertising and can get us customers as long as we update it every week. I say we try that out for a couple of weeks to see how that works. Other options we have are: Mailers: These would be like our flyers but mailed out to a specific address. Ive been told that you get a 5-10% return on mailers. These are pretty expensive, but something that would be worth a try to a small area in and around the 66221 zip code. Plastic Signs: These could work but could also be risky. Im thinking we could but 10-15 up in busy intersections of some nice neighborhood to see what kind of response we get.