I moved this winter, leaving a subdivision for a more rural environment. I'd been a nice guy and was doing 16 neighbors basically at cost - but sent letters after having moved to explain that the deal was gone... and here's the REAL price... So one of them calls me. The used car salesman that always manipulated me into giving him freebies on top of his severe discount. His price for this year on his 14K lawn was $91 per treatment. Well he calls to basically inform me that I'm not even competitive!! It ends up that one of the biggest guys here in town, who had to hire a firm last fall to keep from going bankrupt, bid that 14k lawn at $45 per treatment!!! Now, mind you, we're apples to oranges. He's a stripped package, while I'm high end premium with all the whistles and bells wrapped into the package already... But $45???? What on earth??? How in the world is this guy still in business?? Absolutely insane!!!