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My first whining here on Lawnsite...

Discussion in 'Business Operations' started by GarPA, Sep 4, 2002.

  1. Mow&Snow

    Mow&Snow LawnSite Senior Member
    Messages: 335

    As this is the way I normaly advertize, I have some experience.

    It is a FEDERAL OFFENSE to tamper with a mailbox in any way, and this includes putting flyers in it or ON IT,(like stuck between the box and the flag). The feds OWN that mailbox.

    Having said that, the homeowner owns the post that the box sits on. So it is perfectly legal to stick a flyer to that post, right under the door to the box, with a tack or staple. The postmaster in almost every area i've gone has called to cry at me everytime I have done this, because some cranky postman has complained to him. He always starts out strong by telling me to stop and the penelties involved, but when I explain where I am attaching the flyers, he always says to have a nice day then.

    On that note, paper boxes are not owned by the goverment, but by paper companies. If there is a box there I will always put it in there. I have never had one paper call to tell me to quit it. And if they do, there are no federal offenses involved here. Most people think the flyer came with the paper. LOL
  2. Mow&Snow

    Mow&Snow LawnSite Senior Member
    Messages: 335

    oh dam! New Zealand
  3. SLS

    SLS LawnSite Bronze Member
    from Mars
    Messages: 1,540

    I quit doing the mailbox-post flyer thing after I began noticing that at nearly all of my residential accounts the flyers were in the lawn, ditch, or street!.

    I don't know if the clients or the mail delivery person is tossing them...or if the wind is the culprit. It could even be neighborhood kids snatching them off for all I know.

    And sometimes they die a slow death...from just hanging there limply, getting beat up by the elements. Then they fall off...at which time it is my duty to dispose of them...along with the empty soda/beer cans, cigarette packages, candy wrappers, and ocassional pair of panties (...if only panties could talk...). ;)

    The bottom line is: Most flyers at my accounts just wind up wet, tattered,...and in my trash bag.

    There was a driveway sealing outfit that plastered the area a few weeks back...and I know of 40 residents that did not even read their flyer. They were either lying on the lawn, street, or ditch.....in the rain!

    Oh well, I guess its true,.... you get what you pay for! :D
  4. Rob Spread & Spray

    Rob Spread & Spray LawnSite Member
    Messages: 205

    Here are my thoughts.

    1. You need to do more volume.
    2. Repeated flyers to same address
    3. Mail them instead of dropping off
    4. You can by a cross reference directory to follow up by phone.
    5. Cut down to one page, clean simple ideas.
    6. You need a USP. Unique Selling Point
    7. Give a coupon for a dicounted %, not a flat $ off.

    Hope this helps.
  5. MOW ED

    MOW ED LawnSite Fanatic
    Messages: 5,028

    Go to your county courthouse or recorder of deeds office and find the recent real estate sales. These are the people that will be your best concentrated targets. They probably have not even thought of lawn care to this point or may be looking after doing the lawn all summer.

    Mail to these addresses. You will have their name so make it a little more personal. Follow up again in the spring. Name recognition.
    You also may get a couple of calls from your first ad effort but the target audience is the key for a small ad budget. Good Luck.
  6. Brickman

    Brickman LawnSite Bronze Member
    Messages: 1,249


    Also "cold calling" NEVER got me any jobs. I found out I was better off, with less stress by letting the people come to me thru YELLOW PAGE advertizing. Or what ever print advertizing I was using at the time.
  7. strickdad

    strickdad LawnSite Senior Member
    Messages: 544

    this is so true.we had a little old lady keep ours for a year when she called us she presented the coupon we had on it, she said is this still good? i said sure. (no experation date)
  8. Mow&Snow

    Mow&Snow LawnSite Senior Member
    Messages: 335

    People are funny like that. I too have had people keep thses things forever. I think the oldest one was almost two years old. The customer said he found it under a pile of **** on his desk when he was cleaning.

    Turned out the man needed 5 or 6 grand worth of work done....
  9. GarPA

    GarPA LawnSite Silver Member
    from PA
    Messages: 2,585

    thanks for all your points of view...and for the 'headslap' on my 'tacky' flyer distribution...but you're right...littering is not a way to make a good first impression...by the way, I got 4 calls this past weekend from this small handout of a few weeks ago...2 landscape installs 2 lawn renovations...small to medium sized jobs...just what I was looking for...again you guys were right about people holding onto your biz card....one person told me they were glad to get the flyer because they had called 2 other service providers a month ago and they did not return the call..I find that strange since its not like we all have been so busy we cant return a call...oh well...while customers can be a real challenge sometimes I gotta say that I get more amazed at how some of us in this business stay in biz given the pizz poor way we handle prospective clients...thanks again guys for your not so shy help
  10. brucec32

    brucec32 LawnSite Platinum Member
    Messages: 4,403

    Around here the baggie with the rock and paper in it approach is considered pretty amateurish. I for one just toss the flyers I get for house cleaners and such in the trash and would never hire someone who advertised that way. I would suggest targeting the people in neighborhoods you already service via direct mail. You gotta spend a little to make more money.

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