I tried to design a flyer that would be unique and hopefully have a longer lifespan than a normal paper advertisement. I created a small paper ad about 5x6" with just the basic information necessary, I didn't want to go into to much detail just enough info to get the potential customers interest and hopefully a phone call. What I did that made my flyer unique was to include a wooden business card. The wooden cards are very unique and people normally don't throw them away even if they aren't interested in lawn service they will show them to their friends simply because wooden business cards are different. I placed the wooden card and the small flyer in a plastic bag and attached a long piece of copper wire(scrap phone cable with red insulation) and hung them on the doors of potential customers. I own a laser engraver so I have the capability to make wooden cards and I print my own flyers on an HP color printer. I just started delivering the flyers so I don't know how effective it wil be but the people that have seen them were impressed.