So we signed up with SM about 6 weeks ago. I set my spend targets at $100 a month for normal leads and another $100 a month for "exact match" leads. So I think they are already playing games with this. I hit the 1st $100 then I got a couple of exact match leads. The funny thing is the exact match leads are identical to the normal leads. Then today I got a email with a exclusive lead offer. They said I would have to pay more and it would be outside of my regular spend targets but I would be the only pro that got this lead. I did not accept this lead, I think they are playing games with how they word the leads just to make as much money from me as they can. The other thing that stinks about this is the minimum you can set is $100 for each category for a total of $200. I've landed one job from this so far and most have just been tire kickers.