name feedback please

Discussion in 'Business Operations' started by Billpa, Feb 9, 2005.

  1. Billpa

    Billpa LawnSite Member
    from pa
    Messages: 103

    I need to come up with a new name and was wondering what you guys thought of the following.

    Innovative Landscape Design
    Innovative Landscape Services
    Innovative Landscaping Services
    Innovative Landscaping Concepts
    or other similar variations.

    What do you think about the word Innovative in general? I’m working with a local advertiser and she said she really didn’t think innovative fit for a landscaping company. I’m looking for something a little different and I’d like to sound at least semi high end as I want people to think of me more so for landscaping than mowing, I can always get more mowing costumers so that’s not to much of a concern with the name.

    I had picked Creative Landscape design but at the last minute I found out someone around here is using a similar name unregistered of course and I’ve been told they have a bad reputation.

    Any help, comments or suggestions would be greatly appreciated.

  2. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,915

    "Innovative Landscape Services" because it's all-inclusive.
  3. Eric 1

    Eric 1 LawnSite Bronze Member
    Messages: 1,220

    I like #2 as well. I cant see anything wrong with using the word "innovative". In fact I think it sounds cool.
  4. Lawnchoice

    Lawnchoice LawnSite Senior Member
    Messages: 781

    Innovative Landscape Services - like you other guys !
  5. Green-Pro

    Green-Pro LawnSite Bronze Member
    Messages: 1,420

    Sorry Billpa, I guess I'm the odd man out, none of these names really "speak" to me. They just seem like a drawn out way of trying to describe yourself. Two things kind of stuck with me when I was trying to come up with a name: Marketing prof. suggested it was better to stick with short two word names, I guess to make it more impressionable, quicker to the customer. Innovative Landscape Services just seems IMO to long. Thing two I like to do is take the name I kind of like, in this case innovative, open up word doc. type it in, highlight it, then go to tools and the thesaurus feature, it can lead you down many paths in relation to the original word.
    I'm not saying its terrible, but you should try and bear in mind the "importance" of a name and how it reflects your business. Just my .02


    Good Luck

  6. Billpa

    Billpa LawnSite Member
    from pa
    Messages: 103

    Green pro,
    I’m not totally sold on innovative yet either. I did try using a thesaurus, I’m not sure but that may be how I came up with that word in the first place. Thanks for the suggestions and comments, the good and bad that’s why I’m here.

    I agree that services is better in that it does imply that I offer a broader range of services. What if you disregard this fact since I’m hoping to move more and more toward the landscape end of things? It seems as if your cut is quality you can pick up all the lawns you need in this area so I’m not as concerned about that as some may be in different markets since I should have all the grass I want by the end of year or next. With that in mind do you think innovative landscape design sounds a little off? I did a search and came up with a few in the country as with any name I searched, anyway point being I know some use it but I’m not sure about it.

    Thanks guys

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