Naming a business

Discussion in 'Starting a Lawn Care Business' started by Signature Services, Dec 2, 2011.

  1. Signature Services

    Signature Services LawnSite Member
    Messages: 43

    Hey guys, I have a question about naming a business. In this politically charged day and age, would it be appropriate to name a business using the phrase "All American" or anything patriot-ish as a method of conveying to potential clients that a company would not be using Hispanic labor?

    Let me emphasize, I am not trying to inflame or insult anyone Hispanic or any owner out there that employs Hispanic workers. In fact, the concern is: would it turn off a prospect or engage one?

    Thanks for any response.

    NEW CITY LAWN CARE LLC LawnSite Bronze Member
    Messages: 1,271

    I don't think it would matter either way, if they need your service and your price is reasonable, I don't think it matters what you call yourself, within reason of course
  3. MarkintheGarden

    MarkintheGarden LawnSite Bronze Member
    Messages: 1,140

    It would matter, some would be attracted and others would be repulsed.

    Any particular name will resonate with some and the patriotic aspect resonated with me until I read that it implies racial discrimination. To me that is not patriotic or American.

    Do you also plan to not service hispanic owned properties?
  4. LawnMan19

    LawnMan19 LawnSite Gold Member
    Messages: 3,284

    I don't think it would matter either way.:usflag::canadaflag::englandflag::germanflag::swedishflag::itflag: all = green
  5. Total Lawn and Sprinkler

    Total Lawn and Sprinkler LawnSite Member
    Messages: 27

    I don't think anyone would be offended by that name. I would have "landscaping," "lawn maintenance" or another industry-specific term in your name. This will benefit you in directories both online and not and it will help your business gain presence for relevant terms on the web.
  6. Signature Services

    Signature Services LawnSite Member
    Messages: 43

    My company name is Signature Lawn Care Services. This thread was started to gain feedback regarding one's thoughts about patriotism as it relates to businesses names. Thanks.
  7. AK's Cuts

    AK's Cuts LawnSite Member
    Messages: 13

    I am also thinking the same way. It sets red, white, and blue up nicely for company colors and 4th of july specials.
  8. Thanksman

    Thanksman LawnSite Platinum Member
    Messages: 4,695

    I dont think it will matter. If it is a patriotic name.. or an american name... Im thinking you are servicing all nationalities.. in america. so i dont see a prob. Hope this dont offend anyone. And if it does. sorry in advance

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