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Naming the business

oatka

LawnSite Member
Location
Rochester, NY
Does anyone have any pros/cons to naming your business after yourself. Let's say my name is Joe Schmoe, what are the pros/cons of naming my business Joe Schmoe's Lawnmowing, or Joe Schmoe Enterprises. Any one done this and have an opinion about it?

PS - one name I thought of using I recently found another local company used part of the name, and they were just kicked out of the BBB.
 

Trinity Lawn Care LLC

LawnSite Senior Member
Location
NJ
Many LCO's name their company after themselves. The pro I guess would be the personal touch that it gives. The con would be if you ever decided to sell the business Jim Smith probably would not want to buy Joe Schmoes Landscaping.
 

Cooper725

LawnSite Member
Location
Upstate New York
Well I had the same problem when I was deciding what to name my new outfit. So I just stuck with the idea of Keeping It Simple Stupid. Went with my first letter of my last name and my wifes maiden name, and C&C Lawn Care was born. I think its better to just use your last name in your company name, just IMO. Such as Schmoes Quality Lawn Care or Schmoes Total Lawn care etc etc.
 

dsmrolla06

LawnSite Senior Member
Location
Elkhart, Indiana
IMO, im not a big fan of using your name, such as ryans lawn care or something. I view all of those as looking the same, maybe even somewhat harder to remember (for those people that just arent good with names). Look in your phonebook and see how many are named after themselves. Here theres probably 50 or better. What seperates you from the rest of them then? other than maybe your name comes earlier in the alphabet.
 

TJLC

LawnSite Bronze Member
I have been in business for about 7 yrs now and have always used my first and last name followed by the word lawncare. Opinions will most certainly vary on this. I just feel it adds a more personal touch to your business, IMHO.
 

dsmrolla06

LawnSite Senior Member
Location
Elkhart, Indiana
Maybe im not a big fan cause of my name... Cameron Dull Lawn Care doesnt sound the coolest...;)
 
OP
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oatka

LawnSite Member
Location
Rochester, NY
i can see why you wouldn't use "Dull" in your name. it doesn't quite portray the professionalism you might want.
 

dsmrolla06

LawnSite Senior Member
Location
Elkhart, Indiana
No, no it doesnt... oh well smoke if em if ya got em.
 
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