some say they dont like names like Joe's lawn care. they want it to sound more professional, however something like Sanford and Son, makes it sound like they have been doing it a while where as C&C makes me think there's 2 of them.. I think you have hit on the million dollar queston. as you know however law firms and bean counters use 3 to 4 names. Smith, Jones, And Petterson, So I'm sure your quite confussed at this point.