Originally posted by Team Gopher
Hi Clay,
Do you have an ad that you created that involves all of your suggestions? If not, do you know of a link to an ad that does? I would like to see it!
Thanks.
Hello to you Team Gopher,
Well, I will take a while and consider your request... I'm a little taken aback as you have been the first to make a request to post an ad...
I've met a couple of people online that I have written sales letters for without charge as I have considered marketing as a backup or next career after landscape... One business owner on the east coast who received a sales letter said that he would gladly have paid $500 to $1,000 just for the sales letter....
I owned a marketing company a few years back and wrote hundreds of sales letters while studying from some of the most successful copywriters in history... It is definitely an artform that takes a good deal of practice and I'm not sure that I am ready to give away too much... But I'm really not ready to set up shop either (maybe this winter???)
I will give it some thought during my Friday routine and maybe at least lay out some proven guidlines to help improve effectiveness...
The first bit of advice would be to NOT trust an advertising agency, phone book salesman, or newspaper advertiser...
Ad agency will say stuff like "get your name out there" "repetition sales"... sure it does, considering they are making a percentage on every ad you place... If an ad didn't work the first time, why would you repeat it??? HELLO.... And you are selling a solution to a problem, not your name (I know that's a hard one for some of you to swallow
Phone books and paper advertisers want the bulk of responses to be spread out evenly so that everyone gets enough new business to justify keeping their ad running... How do you do that? Make them all look and sound alike... The only difference being the SIZE of the ad... They will discourage anyone trying to run an ad that might take the lions share by saying stuff like "oh, we've tried that type of ad before and they don't work very well"
Sorry... just some rambling...
Later, Clay