1. Missed the live Ask the Expert event?
    Catch up on the conversation about fertilization strategies for success with the experts at Koch Turf & Ornamental in the Fertilizer Application forum.

    Dismiss Notice

Need ad headline help

Discussion in 'Business Operations' started by Mike Bradbury, Aug 6, 2003.

  1. Mike Bradbury

    Mike Bradbury LawnSite Senior Member
    Messages: 492

    going to do a newspaper ad about new lawn installations.
    We have had an incredibly wet summer (floods) and lawn installers are WAY backed up. Some folks have been waiting 3 months or more.
    I want to use this opportunity to get my name out to these folks and pick up a bunch of finish grading/seeding business. (first year on my own and specializing in turf installs/rennovations).
    Any good ideas for a catchy headline about getting a new lawn done???????????????

  2. twins_lawn_care

    twins_lawn_care LawnSite Senior Member
    Messages: 932

    Good luck with getting some new business out there. Here's a couple ideas...

    Don't let the rain wash your money away too, let abc landscaping build your new yard for you.

    (fill in your name for abc)

    Don't wait for Santa to bring you a new lawn, give abc landscaping a call, we won't make you wait until Christmas.

    Just a couple idea while I am sitting here. I would try to stress the "we won't make you wait" issue, as it would seem this would be the main reason people would search for someone else.

    Hope they help.

    TWINS Lawn Care
  3. Tidycut

    Tidycut LawnSite Member
    Messages: 67

    I think headlines should be short and sweet, to the point. And prompting a simple question that readers can answer quickly is also an effective way to target customers, IMO. Then perhaps you could state something about schedule flexibility and timeliness.

    How about -

    How’s your lawn looking?
    Lawn renovations are what we do.
    And we offer a flexible schedule that will meet your needs.

    Good luck.
  4. Clay

    Clay LawnSite Member
    Messages: 236

    Warning!!! Don't Call Any Landscape Company Before You Read This:

    1) Get Attention... Headline is worth up to 90% of the ad...

    2) Show an advantage... Fix their problem...

    3) Prove it.... Why you?

    4) Entice them to grab your offer... 100% guaranteed....

    5) Ask for action... Act now and receive bonus... wait and lose out.

    Good Luck, Clay
  5. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Messages: 4,040

    Hi Clay,

    Do you have an ad that you created that involves all of your suggestions? If not, do you know of a link to an ad that does? I would like to see it!

  6. mtdman

    mtdman LawnSite Gold Member
    Messages: 3,143

    I saw a construction company ad the other day that said

    FREE!!! estimates. Call xxx xxx xxxx

    Caught my attention, thought it was clever.

  7. Clay

    Clay LawnSite Member
    Messages: 236

    Hello to you Team Gopher,

    Well, I will take a while and consider your request... I'm a little taken aback as you have been the first to make a request to post an ad...

    I've met a couple of people online that I have written sales letters for without charge as I have considered marketing as a backup or next career after landscape... One business owner on the east coast who received a sales letter said that he would gladly have paid $500 to $1,000 just for the sales letter....

    I owned a marketing company a few years back and wrote hundreds of sales letters while studying from some of the most successful copywriters in history... It is definitely an artform that takes a good deal of practice and I'm not sure that I am ready to give away too much... But I'm really not ready to set up shop either (maybe this winter???)

    I will give it some thought during my Friday routine and maybe at least lay out some proven guidlines to help improve effectiveness...

    The first bit of advice would be to NOT trust an advertising agency, phone book salesman, or newspaper advertiser...

    Ad agency will say stuff like "get your name out there" "repetition sales"... sure it does, considering they are making a percentage on every ad you place... If an ad didn't work the first time, why would you repeat it??? HELLO.... And you are selling a solution to a problem, not your name (I know that's a hard one for some of you to swallow :)

    Phone books and paper advertisers want the bulk of responses to be spread out evenly so that everyone gets enough new business to justify keeping their ad running... How do you do that? Make them all look and sound alike... The only difference being the SIZE of the ad... They will discourage anyone trying to run an ad that might take the lions share by saying stuff like "oh, we've tried that type of ad before and they don't work very well"

    Sorry... just some rambling...

    Later, Clay

Share This Page