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Need help with writing Press Release

JML

LawnSite Senior Member
Location
The Jersey Shore
I just adopted a few of those adopt spots here in town. I have a press release written, its pretty good, i just need a few fellow landscapers to tear it apart and see what they think about it. It is only a 3/4 of a page long, if you are interested in helping me out please let me know, and i'll send you a copy... thanks in advance..

joe

 

Eric ELM

Husband, Father, Friend, Angel
Location
Chicago, IL USA
Send me a copy, I can tear anything apart. :)
I'll be glad to help. My email is below.
 

ant

LawnSite Silver Member
Location
dirty jersey
SEND ME ONE FOR INPUT.
ANTHONY
CGMLAWNS@YAHOO.COM
 

JimK

TURF MAGAZINE Publisher
Hi, it's Jim at TURF Magazine. Sure send it to me too at jimmrp@yahoo.com

One thing I can tell you is that the ad agencies and public relations firms that work for the largest companies in our industry aren't always very good at press releases. We have to work on many of them (well, I did when I was an editor).

Quick rules of thumb (and this comes from Walter Cronkite, not me).

1. Quickly tell 'em what you're about to tell 'em.
2. Then, tell 'em.
3. Lastly, make sure to tell 'em what you just told 'em.

Try to do this in ONE page. Few people will read beyond one page.

Final thought: Don't struggle with it and try to sound like a professor at Harvard. Just write it, check it over ... fix it ... then send it out.

 

ShortCuts

LawnSite Member
Location
Maine
I would also like to take a look!
Tiny2u@aol.com
 

Ssouth

LawnSite Senior Member
Location
North Alabama
don't know if I can be of any help, but I'd like to see it. If I can help I will surely let you know

Stuart H. South
Ssouth@Hiwaay.net
 
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