What specifically do you disagree with? Using a surname? not pigeon holing your operations with a restrictive description? Or not being plain and descriptive about the type of service you offer?Tommy I think you should go into consulting work. Skip lighting. Or let it be your therapy.
James I disagree with you on the name thing. I tired my best to stay away from that. I look at like you did not put any thought in your business name. But that is my .02
I could only see it being a disadvantage if you go to either sell your business or franchise....Oh yeah I forgot that part. The user name part. I might think like that cause I have a funky last name. But the company I work for now uses there last name, they have been around for 60yrs.
That being said...I know a couple of guys, the Islander Brothers; Michael & Kevin, who years ago bought a company named Stewart Jackson Sprinklers... Seems to have worked out pretty well for them.I could only see it being a disadvantage if you go to either sell your business or franchise....