Tony, I'm confused on your position... You bashed me in one post saying that you should not utilize google/yahoo local and facebook because they will rank higher than your actual site. Then in your next post, you said to take advantage of Google/Yahoo local and Facebook. Can you clarify where your stance is? What I stated and thought I made clear in my post on this thread towards the end in that these sites, along with optimizing your site, should bring nice results. My website is listed first on Google in my city when you search lawn care. Then I have 5 other links on the first page for my business that goes to yelp and facebook among others. Out of the 10 organic listings on the first page, my business has 6 of them! That's pushing away my competitions websites onto further pages. You need to remember, those other sites like facebook are placeholders and push others out. I 100% agree, optimizing YOUR website is priority #1!