I ran a class ad in a local paper the last 3 weeks. Its a crowded paper this time of year but it is inexpensive and covers my exact area. It is free and delivered bi-weekly to over 125,000 homes. So this morning I send the boy out to get paper to check my ad. He brings it in , hands it to me. I take it out of the bag and what is the first thing I see. This 3 x 3 bright yellow, low adhesive sticker stuck right in the middle of the front page. Nice looking sticker from a local medium sized LCO that is on the rise. Also offering free mow (with an annual agreement), guarantee anybody that even touches this paper will see this advertising. Wish I could scan it, because there is also something else I find very interesting. In all the fliers, cards, brochures, mailings I have seen on here or locally I have never seen this. They have a bar of grass with a picture (just like a two color picture) with a girl in a one piece bathing suit laying on a lounge chair like at the beach, or sunning, you know what I mean. It is not provocative in any way. Who are they trying to attract here? Is it the woman because they make the at home answers?