New Company Name?

Discussion in 'Landscape Lighting' started by Elegant Outdoor Lighting, Oct 4, 2008.

  1. Elegant Outdoor Lighting

    Elegant Outdoor Lighting LawnSite Member
    Messages: 60

    Hey Guys,

    I've been lurking on this site for about a year now and have really developed a passion for outdoor lighting. I've taken a stab at Janet Moyers book and have read several others. Designed a system at my grandfathers house, (pics to come soon).

    So, I really respect your guys opinion and gave me good advice last time I told you a company name. What do you guys think??

    Elegant Outdoor Lighting

    Hope to be posting more pics of jobs to come soon!!
  2. Chris J

    Chris J LawnSite Silver Member
    Messages: 2,843

    Funny thing. That same name actually crossed my mind a few times when thinking about my own company name. I like it.
  3. David Gretzmier

    David Gretzmier LawnSite Gold Member
    Messages: 3,646

    Sounds good. try to think of your business name as your brand- like Kelloggs to cereal and dewalt to tools. Think of the font you will use and the color of that font. perhaps a logo to go with that name. visualize the side of your trucks, the business cards, postcards, your bid form package and your uniforms. All of it should work together to create a brand in folks heads. over the next 5-10 years you burn it into memory wherever you work. when folks think of Outdoor lighting then, they need to immediatedly think of you. good luck !
  4. Elegant Outdoor Lighting

    Elegant Outdoor Lighting LawnSite Member
    Messages: 60

    appreciate the responses

    Chris: Positive feedback from you? Thats hard to get- Thank You

    David: That's really good advice. I'll keep it in mind. Thanks

    anyone else want to weigh in on the name

    or on branding in general?
  5. Chris J

    Chris J LawnSite Silver Member
    Messages: 2,843

    I don't try to be negative. I simply tell it like it is and I don't get into saying things just for the sake of being "positive". If you had come up with a goofy name I would have told you so if that were my opinion. Some folks will tell people what they want to hear; I'll tell you what you need to hear. If some don't like me for that honesty, then I guess they just don't have to like me.
    Good luck with your new name.
  6. The Lighting Geek

    The Lighting Geek LawnSite Senior Member
    Messages: 886

    It says what you do in your name. That is very important in branding. I had many people who though I was nuts to use the name I chose, but it fits me and my personality. You need to follow what David said, it was very good advice. To take it a bit further, remember that EVERYTHING you do is branding. Whether it is positive branding depends on what customers see. As an example, a consistently unorganized and dirty truck(s) speaks volumes in the wrong direction. OK I'm not stuck on trucks, it is just an easy example. And I'm not saying a dirty truck is bad, I'm talking about a truck that hasn't seen a wash in while. I just saw a guy show up to bid the painting for a house and he was wearing a terribly wrinkled shirt and his truck was very disheveled. Before he made to us, the customer said he wasn't using a guy who showed up like that. Trust me, I have opened the door of my truck only to have a empty soda cup fall out many times. I think you get the idea.

    Look up eleagant up in the dictionary and use the definition to your advantage. I did with Geek. I post a sign at every show that says, 'Lighting Geek: n. a single minded or accomplished landscape lighting professional, felt to be socially inept.' :laugh:
  7. NightScenes

    NightScenes LawnSite Silver Member
    Male, from Kingsland, Texas
    Messages: 2,214

    Sounds good to me, good luck with your business!!
  8. EOL

    EOL LawnSite Member
    Messages: 62

    I almost took that name also. It came down to Elegant Outdoor Lighting or Exclusive Outdoor Lighting. Exclusive Outdoor Lighting was my final pick and I am very satified with my desission. Good luck with your business.

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