Well spoken my friend. I'm feeling the same way you do. But have questiions: Calling ahead: Cool deal, but it adds business expense & it annoys some folks. I prefer routine maintenance without being bothered. (just do the job so I don't have to monkey with it or get annoying phone calls) Dog bones: This is a liability I prefer not to get involved with. Ever get a complaint saying your April fertilizer caused the dog to die in December? Home shows/trade shows: The return on these is weak at best IMO. Too many times they are left-wing liberals who scan these places for freebees, etc. Plus the fact they are usually retired welfare recipients with limited budgets for maintaining their own property and other responsibilities. Not getting involved with "day-to-day operations". If this is the case, why are you not caring???? Think about it. I'm missing the logic on this one. Ric suggested a "business degree" is more important than a "hort degree". I understand his point of view, but..... I have a 4-year "business admin degree", yet it has provided little value for me as well as our current business. My hort degree was a little bit more practible, duh.... "Competive advantage".........Ours has been & always will be the fact that the owner still runs the business. (hort degree with over 30 years first-hand experience). Nobody else in our market can match this. No need to advertise much eiither, cuz word-of-mouth has served us well. Bottom line I see on this thread is "Marketing" vs "reputation". I'll take "reputation" over marketing anyday of the week. my 2 cents.