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New Postcard Design

Discussion in 'Business Operations' started by domain311, Jan 22, 2011.

  1. domain311

    domain311 LawnSite Member
    Messages: 177

    We've never done postcards before...so this season we decided to give it a shot. Seems like a lot of people are talking about them on here again lately...its that time I guess. Looking forward to see what our ROI might be...for now, we plan on sending 3x.

    Here is the latest proof and I think we're about finalized. Would appreciate feedback or thoughts to see if maybe we can improve anything. Thanks.

    Attached Files:

  2. DaytonBioLawns

    DaytonBioLawns Banned
    Messages: 101

    Looks good. And uses my truck color as the base. I think I might show this to my marketing/sign guys and they can alter it. Very good job and good plan for 3 mailings. Good luck this season.
  3. Lefet

    Lefet LawnSite Bronze Member
    Messages: 1,887

    Nice design, FRESH colors, makes ya think beachy, ties right in with your name. Nice job, good luck with them.
  4. domain311

    domain311 LawnSite Member
    Messages: 177

    Cool...thanks for the input thus far.

    I forgot to mention we are also updating our website right now and will have it complete before sending our first batch. Pretty much re-doing the whole thing so it should look good once we're done.
  5. earthly

    earthly LawnSite Senior Member
    from IOWA
    Messages: 262

    Who is doing your new website for you?
  6. earthly

    earthly LawnSite Senior Member
    from IOWA
    Messages: 262

    Postcard looks great, good luck!
  7. domain311

    domain311 LawnSite Member
    Messages: 177

    A provider on Elance.com. I can't stress enough how many good people you can find on there. From logo design to marketing content for a sales pitch or new slogan...our original logo we had done on there about 10 years ago and have used the site ever since.
  8. rnd

    rnd LawnSite Member
    Messages: 248

    visit rndsigns.com to see hundreds of layouts on door hangers, brochures, postcards, newsletters. Very easy to put together and you have full rein of using our images when you us create the artwork.

    You can also download our marketing handbook and planner
  9. bohiaa

    bohiaa LawnSite Fanatic
    Messages: 5,220

    It can run into some money. Be carefull, the return is NOT so Great.

    We will do things like this when we have made too much money and need more tax writeoff's. other than that It's NOT a good way to advertise.

    the retuen rate is WAY to low.
    Flyers and post cards are about the same 1 to 2 and maybe 3%

    your results may vary
  10. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Messages: 4,771

    Last time I did postcards, which was about 5 years ago, I got about 1.7% response rate and I only sent out twice. 3x will do better.

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