New Residential Customers

Discussion in 'Starting a Lawn Care Business' started by Braveheart, Aug 5, 2008.

  1. Braveheart

    Braveheart LawnSite Member
    Messages: 120

    Just an FYI...

    After all the advertising in the paper, sending out flyers, door hangers, postcards, yellow pages ads, networking groups and mailers - word-of-mouth has been the best avenue or finding new residential customers! Work your customer base for new business!

    Have you guys found the same?
  2. david shumaker

    david shumaker LawnSite Senior Member
    Messages: 721

    Yes, most of my customers have come from referrals.
  3. ALC-GregH

    ALC-GregH LawnSite Fanatic
    from PA
    Messages: 7,052

    I lost a OK customer today. He bought a house for his daughter and had planned to take care of the mowing and yard work but got tied up in cleaning up the house and painting everything inside. He had me mow it the first time after a month or more of growing. It was bad but I needed the work as I was just getting started.
    He hired me to mow for 4 weeks and after the second week,asked what I charged to clean up the back yard (lots of debris) and cut some small trees (over grown weeds) so I gave him a price and he wanted me to do it. 4 weeks in, he said to just keep mowing for now and he'll figure out when he can start doing it. Well, it lasted almost 4 months. He dropped off my last payment today after I finished the last week we agreed on. Kinda sad about it, we got along good, liked each other, talked now and again but now his daughter moved in this past week and he has the free time to deal with it himself. He came to the house to drop the check off and said if he needs anything at all, he'd give me a call, we shook hands and they drove off. :( Sorry for the long post....

    I need to go out and lowball some and try to make up for the dropped account. :)

    J/K :D...... well, not really....:laugh:
  4. Baseballman387

    Baseballman387 LawnSite Member
    Messages: 18

    Mine the same thing except putting our ads in a yelow book which cost some $$$$. We put ours in the ads board in any groceries store and our nearest post office. That works really well. :dancing:
  5. topsites

    topsites LawnSite Fanatic
    Messages: 21,653

    If it makes you feel any better I'm still paying for the advertising I ran back in April :cry:

    Cost almost as much as a whole brand new Wb, the results were disappointing but looking back it's not surprising to me now.
  6. MowHouston

    MowHouston LawnSite Bronze Member
    Messages: 1,012

    I advertise online only and pull about 25+ new customers a month.

    LBLC_LCO LawnSite Senior Member
    Messages: 402

    I've picked up 16 weekly accounts over the past 2 months or so just from craigslist.
  8. MowHouston

    MowHouston LawnSite Bronze Member
    Messages: 1,012

    Yep. About 20% - 30% of my customers come from craigslist.
  9. TomberLawn

    TomberLawn LawnSite Bronze Member
    Messages: 1,299

    All of my accounts, 100%, are word of mouth or similar. It's amazing how many trucks I see go by with mowers, but people still don't know anybody to call if they want their yard cut. My neighbor happened to see me mowing at my house and my truck and trailer were still out, so she pulled in and asked me to mow her yard. I think she knew my parents, but didn't know I lived there, literally a couple hundred yards down the road. Three or four times I've had neighbors of accounts request services. I really think business cards are about the best way to market a small business. They are cheap and easy to give to people. I usually give away two or more at a time and tell them to pass the cards along to friends and neighbors.
  10. b121774

    b121774 LawnSite Member
    Messages: 207

    word of mouth and the big moving 'billboards' on my 2 cargo trailer's is all I need. everyone in the county knows who I am.

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