BULLGRAZER
LawnSite Member
This may sound a bit stupid to some of you but I wanted to share this with those of you who want to start the new season with a customer relations focus who dont want to spend a lot of $$$ and want to do something for your customers that reeks with the personal touch for them.
Consider making homemade bird feeders. Not traditional wood & nail feeders but use bagels, peanut butter and birdseed and ribbon or twine. My wife and I did this for our customer Christmas presents this year. When it was all said and done, we had made roughly 400+ and gave each customer 3 in a small Christmas decorative bag along with a Christmas letter from our team and we included discount coupons and VIP customer specials which was overwhelmingly successful (and to think we almost did not include these because we somewhat felt it might distract from the purpose to actually give our customers something for nothing that was a close one).
We had such a crazy response from our customers about how thoughtful, sweet, nice etc. that we are going to do the same for our new season marketing opener. I think what was so cool about this is YES it took us about 4 days off & on (around 20 hours) to make them and 20 hours of my time @ $80.00 per hour adds up to $1600. BUT the response to the included coupons/specials and the relationships made stronger as a result cannot be measured thus far financially. However, I can tell you this, already we have concluded that the actual realized ROI (return on investment) is WELL beyond the $1600 in time spent.
Just goes to show you what they say is true what goes around comes around.
BTW - you can get the HUGE peanut butter containers & the HUGE bird seed bags/containers and a bakery of bagels all at Sam's with little cost when you look at the big picture.
-=KC=-
Consider making homemade bird feeders. Not traditional wood & nail feeders but use bagels, peanut butter and birdseed and ribbon or twine. My wife and I did this for our customer Christmas presents this year. When it was all said and done, we had made roughly 400+ and gave each customer 3 in a small Christmas decorative bag along with a Christmas letter from our team and we included discount coupons and VIP customer specials which was overwhelmingly successful (and to think we almost did not include these because we somewhat felt it might distract from the purpose to actually give our customers something for nothing that was a close one).
We had such a crazy response from our customers about how thoughtful, sweet, nice etc. that we are going to do the same for our new season marketing opener. I think what was so cool about this is YES it took us about 4 days off & on (around 20 hours) to make them and 20 hours of my time @ $80.00 per hour adds up to $1600. BUT the response to the included coupons/specials and the relationships made stronger as a result cannot be measured thus far financially. However, I can tell you this, already we have concluded that the actual realized ROI (return on investment) is WELL beyond the $1600 in time spent.
Just goes to show you what they say is true what goes around comes around.
BTW - you can get the HUGE peanut butter containers & the HUGE bird seed bags/containers and a bakery of bagels all at Sam's with little cost when you look at the big picture.
-=KC=-
