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New site... freshly completed. Feedback?

Discussion in 'Digital Marketing' started by MichianaMowers, May 20, 2013.

  1. MichianaMowers

    MichianaMowers LawnSite Member
    from Indiana
    Messages: 5

    Just finished it up last night. Looking for feedback on the design itself.

    Copywriter is working on the text... then it's on to SEOville!

    Think it's too late in the season for this to be effective?
  2. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,867

    - Design itself looks fine. You have a lot of wasted header/footer space that could be better used by showing people where you service and how to contact you.

    - I'd definitely add some nice photography of your work.

    - You may find that the older style, narrow layout hampers your future additions by being too condensed. 650px is really tight by today's design standards and screen resolutions.

    - The background image around the content body evokes the idea of a landscape architect and not what you seem to be, which is a maintenance company.

    - Wordpress makes it very simple to add a call to action and small contact form on every page. I'd suggest doing so as they tend to convert rather well. Check out the Contact Form 7 plugin.

    To clarify, this means what we're seeing is not the work of your copywriter? Just making sure you know that the content you currently have is found on many other sites.

    Not if you get it ranking.
    Last edited: May 20, 2013
  3. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,867

    One other thing...

    If you want to be effective sooner rather than later, you should be working on the SEO aspects now, not after adding the copywriting. You can be writing meta descriptions, page titles, etc now, as well as doing your offsite work.

    If you need an SEO assist, check out the Yoast plugin for onsite. Hit getlisted.org for offsite.
  4. Four_Seasons

    Four_Seasons LawnSite Member
    Messages: 184

    Advice. Change your special offers, QUICK!
  5. TriCountyLawn

    TriCountyLawn LawnSite Bronze Member
    Messages: 1,517

    I like the name!
  6. Blade Runners

    Blade Runners LawnSite Bronze Member
    Messages: 1,021

    JMO but your pricing seems overly complicated and cutting free every 4th time seems like a recipe for 0 profit if you are a legit company. $50-60 per acre with a 21" push mower? Are you serious? Larger than 2 Acres $35-$50 per Acre, WOW!

    Have you been in business for awhile and actually charging these rates?
  7. MichianaMowers

    MichianaMowers LawnSite Member
    from Indiana
    Messages: 5

    The point of the promo is to get a property in as many different local neighborhoods as possible in a short amount of time. The value of having these properties to showcase to neighbors is worth the 'cost' (read 'low profit') of these properties. The cost is my personal time and it's only for one season. If they drop me when I charge normally next year, so be it... by that time I will have canvassed the neighborhood and used their property to give me credibility in that area.

    It was late. I was in a hurry. No excuse, but it's only a baseline to show what a customer may expect to pay.

    If and when I get a property this size, I'll invest in a rider. The targeted properties are a fraction of that size.

    New business. I'm coming from another industry (graphic design) and have owned a business doing that for over 5 years. Had to switch because of some medical issues that prevents me from sitting at a computer monitor for more than an hour at a time (blurry vision sets in).

    If you'd like to PM me and give me your take on pricing, I'd be happy to hear a seasoned pros perspective.

    I've already gotten one prospect from the site, and it's been drawing traffic for almost 24 hours. I'm encouraged.
  8. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,867

    So are you saying that your prospect/traffic is via organic search? Can you Google you and find your site?
  9. PaperCutter

    PaperCutter LawnSite Bronze Member
    Messages: 1,996

    Agree w/ tony re: confusion. The name had me thinking you were a dealer, the drawings speak to design-build, and the services page doesn't help. If I'm looking for a lawn service I'm used to looking for a bulleted list of what you offer. I look at those blocks of text at the end of the day and I assume you do something way more complicated.
  10. Blade Runners

    Blade Runners LawnSite Bronze Member
    Messages: 1,021

    He's coming up in the paid ads section not organic.

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