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Newspaper Advertising????

Discussion in 'Business Operations' started by knox gsl, Mar 7, 2011.

  1. kilgoja

    kilgoja LawnSite Senior Member
    Messages: 944

    is it good to keep advertising in the newspaper through april and may?
     
  2. vanncann

    vanncann LawnSite Senior Member
    Messages: 480

    I do and get a few jobs out of the paper but if you haven't got it by june you probably won't get much after june 1st tho.
     
  3. Chevy z71

    Chevy z71 LawnSite Fanatic
    Messages: 12,025

    I think its a waste back in the 90s when my dad had hes businesses he put one in the papper he said he didnt get no calls.
     
  4. Chevy z71

    Chevy z71 LawnSite Fanatic
    Messages: 12,025

    And i look in there the other day and there was 7 in the papper.
     
  5. yardguy28

    yardguy28 LawnSite Platinum Member
    Messages: 4,463

    the newspaper is the only advertising i do. i run a 12 month ad. changing the wording from time to time for the different parts of the season.

    i average 2 calls a week through the whole year.

    i've talked to guys who were stopping there yellow pages ad because they weren't seeing results.

    the last time i passed out flyers (2 years ago) i passed out 500 and only got 1 call. i said forget that. 500 flyers and only 1 call. not worth it to me.
     
  6. kilgoja

    kilgoja LawnSite Senior Member
    Messages: 944

    yeah i tried flyers...put out about 500 and got 2 calls but they were one time only customers...not really what i'm looking for....my brother and his friend cut grass one summer a long time ago by putting ad in the paper and they had more work than they could do all summer long lol...wish it still worked that way...the only thing that really seems to work around here is word of mouth...everything else is hit and miss
     
  7. knox gsl

    knox gsl LawnSite Fanatic
    Messages: 5,511

    Which paper were you looking at? In Knoxville there are serveral but The Farragut Press is what I'm looking at using.
     
  8. yardguy28

    yardguy28 LawnSite Platinum Member
    Messages: 4,463

    there are at least 2 dozen lawn maintenance ads in my paper. but i still get at least 1 call a week every week from march until november.

    this is the first year i'm doing a 12 month ad. gonna start advertising for snow removal since i bought a snow plow for my truck earlier this winter.
     
  9. Chevy z71

    Chevy z71 LawnSite Fanatic
    Messages: 12,025

    Oh i was talking about knoxville one
     
  10. knox gsl

    knox gsl LawnSite Fanatic
    Messages: 5,511

    Just signed up today, I got a color ad in the paper over the next 4 weeks and a half page in a special Spring magazine publication that goes with the paper and a half page business write up in the magazine. This all came out to be less than doing one round of 5,000 postcards and the paper hits 16,325 homes a week with a good following. I think I will keep a smaller ad in the back of the paper after this runs out to help pack my routes tighter.
     

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