See if you can't cut a deal with the carrier to use insert ads for only selected routes. Not sure if they will do it or not but I know I get some ads that are specifically targeted to nearby restaurants.Trinity Lawn Care said:I had a large response rate last season. However, the big thing to keep in mind is they were all over the place. I had to turn down a lot of jobs simply because they were out of my serving area. I would say that I picked up around 20 accounts from the paper turned down 20+ due to serving area, and did the estimate but did not pick up another 10+. That is without looking at the #'s. You will get alot of price shopping, so be careful not to waste to much time on these leads.