Yeah I don't know. I don't use it. I'm very skeptical of all online reviews no matter where they are placed. With today's means of marketing and how easy it is to manipulate online reviews they should hold little weight. As you can clearly see it is used as a trusted gauge. Look at how some groups will attack using Yelp/Google reviews. If they don't like you political, religious, sexuality beliefs. I wish we didn't have to play the 5* review game but we do. Just think how often do you leave reviews. How much weight do you give reviews. If a company can increase good reviews would they not? Do you not think someone is willing to write fake and bogus reviews for pay.