I've been at this awhile now and not too much has realy changed about this business in my eyes except Zero turn mowers .They are all the craze and their price has reflected the demand . Bigger motors , bigger decks, and faster speeds. I think the only real innovation on them is the OCDC and all the major mfgs.still don't make them standard. I still use 48" toro walkbehinds with the belt drive. They are only 3-5 hundred dollars more then when I bought my first one 10 years ago. I installed OCDCs on them myself. The trimmers I have used over the years are priced slightly higher to keep up with costs but nothing drastic. I bought a br400 for $369 in 1996 [still in use today]and in 2006 a br420 is only $30 more. My lawns don't warrant the use of a z-turn since they are mostly 1/4 acre. I can buy any mower I want but as a business decision I stick to what has produced good solid profit for me. I have seen many of the lawn guys in my area purchase their first z-turn mower and then go after big lawns. In my market that is where all the competition is and the price per cut has come down on 1 acre lawns to what I get for 1/4 acre. As I see it I could buy a 36 and a 48" new walkbehind , new trimmer and blower, as well as a new trailer for the price of one 60" lazer. Just mow it has gone old school even farther. Back to the days of 21" mowers. They have been very successful as far as I can tell. What do you think? Am I crazy , have there been big innovations that this dinasour has missed that have changed they way we do our trade.