All right, So I sent out about 400 postcards a week ago and I've had three calls so far - one was asking if I trimmed trees (serious stuff, so not at this time), the other two were people asking if I had any jobs available! Too bad that's not what I was looking for! Anyhow, I'll be sending out about 480 more tomorrow. What kind of rate of return do you guys normally see on direct mailed postcards? I've targeted them to some of the areas where I already have customers and the market should be able to afford my services. Any rough idea on how many calls I can expect / what percentage you normally receive? I know each market's different, but as a percentage, I'm curious what kind of response others in my industry receive. Thanks, all response is appreciated.