Recently i decided to mess with my prices. This being my first year in this area i was hard pressed to come up with a priceline. What i did is take over all my familie's lawns. Then i asked what they were paying. From that i got an idea of what the going rates kinda are. Except that i know my service and not to be cocky is much better than what they were getting. ANyway recently i have raised my prices on new bids. And to tell you the truth i am surprised at what happened. About a 50% success rate. Didn't raise them much. What made me do it is a woman who called mid summer and said she couldn't do her lawn anymore, she just wanted a little hill on about 1500sqft lawn. I told her for the price she should just have us mow the whole thing and clear out here mulch. I told her the price of $35. Now before this lawn would go for about 25 so she said yes. I told her the first time would be more. Well to this day for about six months, she still pays us $35 a mow. So i am still trying to demand more than most and perform more.