$40/month and you aren't/weren't interested in paying attention to that ad? You could buy Google Adwords or even Ads for $40 and have/100 clicks (or whatever you set your CPC value at and that would have been served you. Even back in 2007 when Google was upcoming. What do you pay your hosting company to host your website? Is it their fault if they have a server crash and you lose all your databases because you never backed up your site to your pc? Or if someone "hacked" your server and changed all of your links to point to a porn site.