...AND, IFF you're going to use synthetic oil, do so after you've got 50-100 hours on it using conventional 30w oil first. The engine needs a proper break-in for the rings to seat/etc...
Even MORE important is to change that break-in oil at the recommended 8hr mark.
My understanding is that these commercial Toro/ExMark 30" mowers do not come with an hour meter. Personally, that would be a great investment, IMHO. Tiny Tach is a brandname thrown around here at LS.
I run Mobil 1 15w/50 in my KAW 16hp KAIs. My research here at LS led me to my own conclusion. Yes, multi-weight oils may contribute to (more) oil usage, but protection (esp in Summer heat) is numero uno...and synthetic oils break down LESS than conventional oils do in stressful/heat related conditions.
There's a LOT of info out there and here at LS concerning oil choices. The link below does not go into much verbage, but merely relays some useful info provided by Mobil 1:
http://www.mobiloil.com/USA-English/MotorOil/Files/Mobil_1_Product_Guide.pdf
I went with Mobil 1 15w/50 due to its mineral content/ratios.