This is a new thread about stats of search engines versus flyers or brochures. I've been writing about "optimizing" flyers, cards, signs etc.. One figure that was tossed into the arena by someone, was 2% to 3% results from flyers. That's the old-school results we were accutomed to seeing about 15 years ago, when websites were in infancy. New school results are available now, for people who are willing to couple websites with printed advertising. In my case, our site has over 100 pages. And almost half of them are advice related. So on my larger printed material like brochures or flyers, I start right in the beginning with our website address, and mention the advice pages for people who are weekend warrior gardeners. That skyrockets the retention of our flyers. We are no longer looking at 3% (alone) What happens, is that non-potential customers - the 97% - start reading our website for information, and telling their friends and family about the content (those who are not weekend warriors). Unknowingly, they begin to do our sales work for us. If you don't have advice content - no big deal. It may not be the way to tailor your website. But that's just one example to show how a website can be tweaked and "optimized" to change the old-school way of thinking. Coupons and contests for drawings can be embedded within a website, and that can be clearly shown on brochures and flyers. Someone could offer "1 month" of free mowing valued up to $120, with a drawing date 2 months away. The announcement could be put in 20,000 flyers sent to homes or inserted in newspapers. The form can be available from within the website, possibly requiring a moment of exploration. There are probably a dozen different things that can be invented for flyers to multiply visitors to a website. Properly designed flyers, coordinated with a clean, informative website, can start a chain reaction of referrals, clients, visitors, etc.. Of course, you don't have to use this kind of coordination between websites and bruchures or flyers. It's just one extra option. But I've formed an opinion, that most websites, should include at least one premium advice page. Maybe watering tips? Suggested schedule for landscape tasks during the year? Winterizing tips, etc. On most SEO forums I visited, the bulk of SEO professionals kept repeating over and over again "content", "content", "content". Good content, as one of the best things to do for a website. And if a website truly has good content, why not put road signs to that content on printed material?