I have been in business for over 7 years and I have done well with minimal advertising. Most business comes from word of mouth or from flyers placed in the spring or the fall when the big push is on. I don't have my name in the phone book either. As I was looking thru a local paper I saw a small ad that was for a lawn care company. It was the same name of my company with a different phone number. I cannot be upset with the guy for reasons above but I decided to call him just to talk. The phone was answered with a person who said - of all things- hello. Then silence. I had to ask if this was the number for the lawn care service. He said yep, this is Nathan. I explained to him who I was and that I happen to have the same business name as he does. I asked if he was new and he said that this is his first year. I told him of our dilema and asked if he registered with the state, he said no. (OH NO he aint payin taxes). I told him that I don't have a copyright on the name. I told him that I have accounts set up at many business around the area so there won't be any confusion. I told him good luck. I am not really worried about this because as I said, I have just about all I need and I am not looking for major expansion. There really isn't much I can do anyway. My business name is Bay Area Lawn Care, which fits nice since I am near Green Bay and the first letters of each word correspond with letters in my last name. Anyone have the same situation or any general comments?