Opinion on my website.

Discussion in 'Digital Marketing' started by 360lawncare, Nov 5, 2013.

  1. 360lawncare

    360lawncare LawnSite Senior Member
    Messages: 962

    Hi everyone wanted to get everybody's thoughts on my website I designed it myself so be easy. Lol
  2. ducnut

    ducnut LawnSite Bronze Member
    Messages: 1,566

    A hyperlink to your site would be a start. Highlight your site address. Right click and copy your site's address. Above the text window is the globe with paperclip picture, pick on that, which opens a window. Paste your address in that window. Hit OK. Then, while your site's address is highlighted, open the color option and pick a contrasting color. This will ensure people know you've hyperlinked your site.

    There are several compositional issues. I need to figure out the best way to highlight those and PM them.
  3. unkownfl

    unkownfl LawnSite Gold Member
    Messages: 3,837

    PM sent. Now in order for me to post this, I'm making it longer.
  4. 360lawncare

    360lawncare LawnSite Senior Member
    Messages: 962

  5. Ditta&Sons

    Ditta&Sons LawnSite Bronze Member
    Messages: 1,491

    Looks great, i would just read it again and change a few words here and there, add a period instead of a comma..etc. On thr services page, you capitalized the word Thankfully, I dont think it shold have a capital, unless you ended the past sentence with a period.
    Also, on your last page, the pictures, the 4th or 5th one down really doesnt say much about your edging abilities, maybe go and double-edge the curb and have a straight line.
    Other than that, I like it.
  6. 360lawncare

    360lawncare LawnSite Senior Member
    Messages: 962

    Check it out again I made some more changes to it. That property didn't want there road frontage edge so that is why it is not.
  7. ducnut

    ducnut LawnSite Bronze Member
    Messages: 1,566

    I didn't catch that, in the pics. I think I'd have to ask them if it'd be OK to go ahead and do it, but, don't charge them or offer it on the very cheap. It would make your work look so much better. The rest of your stuff looks so good that I feel it's important to keep that consistency. Once that's cut in, it would only take a few extra minutes to maintain.

    I have a client who I only maintain their bushes. I do full-service next door, though. When I edge the neighbor's walkway and drive, I do this client's walkway and drive, too. It takes ~2min to do that and makes those two properties "pop" together. People see me at both places, so I want to maintain that consistency.
  8. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,915

    - Is your business called "360 Landscaping" or is it "Professional Landscaping in Mocksville NC"?

    - You need to work on your TITLE tags.

    - Meta Keywords are a waste of time. They're not used.

    - Which brings me to...download and read Moz and/or Google's Beginner SEO Guide. They're free. They're helpful.

    - There is nothing "local" about your page. The header and home paragraph just isn't enough. Do people search for services by counties, or do they actually use city and town names? What do relevant Google searches indicate to you?

    - Your average page has less than 10% actual content, the rest is code and images. That is exceedingly thin. Take your services page... You list out some things and that's it. Tell me what "dethatching" is. Tell me why I need it. What is "concrete edging"? And so on...

    - If you look at this "About Us" paragraph:
    360 Lawn Care has been in the landscaping industry, since 2005. We started our business servicing park and recreation clients and have expanded into residential and commercial markets. We strive to offer the most complete, up-to-date services and techniques, while using modern, meticulously maintained equipment. Your satisfaction in our work is guaranteed!
    You're missing an opportunity to feed the search engines. You mention Lawn Care by way of your business name, and then landscaping. After that, the rest of it could just as easily apply to an asphalt paving company or port-a-john rental outfit. No need to overdue it, but you will definitely benefit from something along the lines of "We strive to offer the most complete, up to date lawn care services and techniques. Your satisfaction in our lawn and landscape work is guaranteed!"

    - Speaking of, if I'm Joe Customer, what does "guaranteed" mean?

    - You should have your email address utilizing your domain name. It makes things easier to convey and, quite frankly, it's infinitely more professional.

    - Your photos, while nice, don't tell me, or Google, anything about them. Write descriptive, keyword content (even just a sentence), to the pictures.
  9. Ditta&Sons

    Ditta&Sons LawnSite Bronze Member
    Messages: 1,491

    Tonygreek has great points. You really should elaborate on the services and tell them why they need them done.
  10. ducnut

    ducnut LawnSite Bronze Member
    Messages: 1,566

    There are ten services listed. It's going to be kinda' hard to explain why a customer needs lawn maintenance, concrete edging, mulch delivery, etc. If you expand one, you have to expand all of them. Sites need consistency, throughout.

    Keywords do make sense, though. But, it would be very difficult to list a bunch of cities in those counties and make it look right. Just not sure how to tackle that one.

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