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Discussion in 'Business Operations' started by TigerPops, Apr 8, 2013.

  1. rootytalbot

    rootytalbot LawnSite Senior Member
    Messages: 273

    "The intention of the bait-and-switch is to encourage purchases of substituted goods, making consumers satisfied with the available stock offered, as an alternative to a disappointment or inconvenience of acquiring no goods (or bait) at all, and reckoning on a seemingly partial recovery of sunk costs expended trying to obtain the bait. It suggests that the seller will not show the original product or service advertised but instead will demonstrate a more expensive product or a similar product with a higher margin."
     

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