This thread is an off shoot of the thread concerning company value. In that thread the notion was put forth that our companies' value may not be worth more than asset value. If our companies are not worth much more than asset value when it comes time to exit, why operate the company in the first place? In my opinion the only reason is to operate a company of one's own is to enjoy superior financial rewards as compared to what one could earn in the job market. Why else go through all the headaches we go through? (And we go through some headaches, huh guys?!!!!) Why invest our money in an entity that will only return what we could earn in the job market? If that is the case, aren't we simply buying ourself a job? Jobs are free! Now, I can understand some may reply the satisfaction of being their own boss, surviving on one's own, etc. But if you think about it why go through the additional burden of owning a business if you are only going to make what you could at another job? And probably enjoy benefits like health insurance, retirement plan, etc. Factor in the monetary value of such perks and you need to make quite a bit of cash to justify owning your business financially. I'll answer my own question here. For me it is the challenge. To see if I can do better. It is a pretty big risk, though. Hate to think I'll be eating cat food in my "Golden Years"!!!!