The internet has really changed in how we market our businesses. SEO has done a complete 360 over the years. So much so, that I pay people to do my SEO and my per click campaign. Google is now all about content. Gotta keep the content fresh. Gotta constantly be adding to the site. (10) years ago you built a site, did some SEO stuff, kept a close eye on your ranking, and that was pretty much it. Simple. So I'm thinking of putting a picture of myself on my site. And I want to write some paragraphs about my background, my knowledge, my passion for what we do, etc. I do not dress up. I hate new shoes. I wear shoes with holes in them. I don't wear company shirts anymore. And for those that believe in company shirts and uniforms, you're wondering "how does he stay in business". The answer is - I explain things to people thoroughly. I'm transparent. I'm open. I'm honest. And I do what I say I will do. I believe in under promises and over delivery. That's how I do it. Many politicians seem to have taken a laid back approach to their campaigns. Our POTUS wore a cheesy ball cap when he campaigned. You see county level candidates with signs that simply say "vote for Kelly", no last name, just "Kelly". With all that said, what do you pros feel is appropriate for the owner to be dressed in his picture of himself for the company website? Should he be in a company shirt? Or is casual attire acceptable for today's society?