When a family of 5 walks into a car dealer they do not show them the 2 seater sports cars. When the 23 year old college grad walks in they do not show her the mini van. Why? It is about knowing your client. Sure Techo has a lot of products, but not every one is right for the job. One must remember that in general people are dumb. In part we have today's daily life to blame for that. What ever you need there is some product that will basically do it for you. The process of general thought and problem solving has been reduced to which app to choose. What all this means? Like mentioned KISS, but do not remove Techo from the table. Give your clients 2 choices and if they want something else than they have to do that on their own time. The trick is to feel them out before you make the 2 offers. If they are using the word budget a lot than you are not going to be recommending Traverina, and if they are looking to impress visitors you are not going to recommend Parisien. I'd rather walk a client through product selection than be asked to give a competitive quote for under installation of a garbage product with bad tolerances and loads of efflorescence.