So it's time to renew my phone book ad. Last year I went from a 2 inch with color ad to a 1/2 inch b&w ad. At the time, my partner had just quit, I was being overwhelmed with requests, had too much work, and didn't want to go through the same thing again this year. So I shrank my ad in hopes of slowing down my calls and demand. Problem was, it worked. And between the time I renewed my ad and this year, I decided to grow, not stand pat. The new smaller ad did it's job, it slowed down my calls and demand. I have enough work for me, but I intended to hire people this year and grow, which didn't happen. So, I'm back at getting a bigger ad this year. I know some people here haven't had an awful lot of luck with phone book ads, but I've always had great luck with mine. Once we went into the yellow pages, my need to advertise with fliers and door to door stuff went away. The phone book works well for me. So this year, with the budget I have, my choices are to go back to the 2 inch in line ad, or go to a bigger display ad. Display ads are listed seperately, usually before the in line column listings. I'm not sure which I should go with. My thinking on this is this. When I look in the book, I ignore the display ads. I just want a phone # for a business, not all the extra advertising. Additionally, I've always thought that bigger ads in phone books equate to bigger companies, especially now that I know those rates! I don't always want the biggest company, and having that display ad isn't necessarily a good thing, imo. So I go to the in-column stuff, look for a business in there. But I'm not sure if that's me, or if everyone does that. So, does anyone have any thoughts of in-line vs display? Which will give me the most bang for my bucks? Thanks Feel free to post pics of your ads, as well.