Phone book advertising

Discussion in 'Business Operations' started by honeydopm, Nov 9, 2008.

  1. honeydopm

    honeydopm LawnSite Senior Member
    Messages: 891

    I recently signed a one year contract with Yellowbook for a dollar size ad and i was wondering what kind of feedback you guys have had from advertising in any phone book. This is my second year in business so money is definetly an issue but i think it will be worth it.
  2. EpicPaul

    EpicPaul LawnSite Member
    Messages: 51

    It depends on your area from what I see on here, I see some people say its a waste of money and others find it works good. As for me its somewhere down the midle so I find its worth the money but my add is fairly basic so it pays for itself pretty easy.
  3. shane mapes

    shane mapes LawnSite Senior Member
    Messages: 537

    here in northern ca. i did a ad a few years ago. bus. card size in the yellow pages. it ran $165.00 per month.every time i got a call i would ask where did get our info. most of the time it was from flyer's. i had 3 calls all year. the ads here don't pay for themselves.what does pay for me is service magic. i sign 95% of the calls for one year contracts.but i'm the only one n my surrounding area that uses them just my 2cents
  4. honeydopm

    honeydopm LawnSite Senior Member
    Messages: 891

    What is service magic?

    DLAWNS LawnSite Fanatic
    Messages: 5,780

    I used yellowbook and hated them. I only got a few calls from it, they messed up my ad, and had terrible customer service. I stopped the ad for this year. In the future I might do a small one with the other yellow pages in my area.
  6. Dunlaps LawnCare

    Dunlaps LawnCare LawnSite Senior Member
    Messages: 400

    we used the talking phone book sucked messed up are ad terrible customer service and no calls
  7. atasteofnature

    atasteofnature LawnSite Senior Member
    Messages: 405

    i am also signing up with service magic and i think it will help also because i will be the only one in the area on it.
  8. atasteofnature

    atasteofnature LawnSite Senior Member
    Messages: 405 This is a company you sign up with that gets your name out there. People go to thier website to find help with many projects and if your on thier list of contractors they will send the client your way. You pay a fee to get started and a fee per lead. There is other ways they get your name out there as well.
  9. YardPro

    YardPro LawnSite Gold Member
    Messages: 3,570

    there is one basic flaw with service magic....

    they charge you for every lead you get sent...

    how many of you peruse the net and request info or prices on things you really have no intention of buying??????

    this is the issue with service pay $35.00/lead no matter if they are just tire kickers, etc....
  10. LawnNeedz

    LawnNeedz LawnSite Senior Member
    Messages: 580

    I personally have had great success with advertising in the phonebook. We have yellowbook and yellow pages and I advertise in both. This is the only form of marketing that I pay for and I have been pleased with the results. I currently have more work than I can handle and the phone keeps ringing. I am sure it depends on your area though. I would definitely give it a try!

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