What are your thoughts on phone book advertising? We spend around $1,000/month on phone book advertising. That also includes the internet sites that they have up. We advertise with talking phone book and verizon. Every time we try to cut the advertising down in the phone books they tell us that we have a package deal and if we cut down on the categories we advertise under the price will go up. The advertising costs are killing us though! How beneficial do you think the phone books are? Any thoughts or ideas would be greatly appreciated!